Edgar is a financial analyst with in-depth pricing and marketing expertise, providing advice to senior management and executives. He has extensive experience in financial modelling, cost analysis, business casing, business strategy, marketing decision making support, and product development. He brings to Gravelroad a balance of strategic thinking, economic analysis and pricing expertise with a particular focus on telecommunications and other utility industries. His strong analytical approach to solving problems combined with an intuitive business sense has given him a reputation for thought leadership amongst his peers.

Edgar has a background in marketing and financial analysis. He brings to Gravelroad a balance of strategic thinking, economic analysis and pricing expertise with a particular focus on telecommunication and other utility industries.

With over 20 years experience he has worked for companies in the telecommunications, electricity, forestry and chemical industries, providing advice to senior management and executives.

Building on his training as a research chemist, Edgar has a strong analytical mind and loves problem-solving in complex business environments. Early in his career he was trained by Shell NZ to be a financial analyst, and discovered the power of financial modelling to support successful businesses. He began working for Telecom NZ Ltd in the early 90’s and thrived in the complex and fast changing telecommunications environment. He developed an in-depth knowledge of cost analysis, performance measurement and business economics and moved on to fulfil a number of marketing, product management and strategy roles, becoming Telecom’s Group Pricing Manager.

In recent years he has been working as a consultant to infrastructure and utility providers.

Edgar moves easily from the big picture into the detail, enabling him to work out what is required to solve business problems. He knows what it takes to translate high level strategy into marketable and profitable products. He has extensive experience working with technical people from other disciplines to understand a business’s economic costs and deliver technically sound solutions. He is energised by working with other people and is well respected by his peers.